Gap announced the launch of gapstudio-a new segment that represents the highest expression of the reputed American brand in terms of style, craftsmanship and quality, which is launched on 3 April with collection 01 designed by ZAC POSEN, which is launched on 3 April. Gapstudio Showcases Eversive Streating, Everate Dextriot and a modern style, gapstoortiondios and a modern form.
The gap launched gapstudio with collection 01, designed by ZAC POSEN and shot by Mario Sorent with styling by Alastair McKimm. Built at the New York headquarters of the gap, the line mixes a modern form on the American style and mixes the innovative denim. Gapstudio reflects creativity, craftsmanship and culture, marking a bold new chapter for the brand.
“For more than 55 years, the gap has been a canvas for creativity, allowing the creators to reinforce the gap classics in the form of personal expressions of the style. Now with the gapstudio, we are taking that legacy to the next level,” Mark Breetbard, Chairman and CEO, Gap Brand“Gapstudio creates both accessible, iconic retail collections and exclusive, one type of design that celebrates self-expression and strengthens the location of the gap in culture.”
Gapstudio Collection 01 has been brought into life through a campaign, photographed and directed by fashion photographer Mario Sorent, with styling by Alastair McCim, characterized by supermodels Alex Kosani, Iman Hammam and Anok Yai.
“Gapstudio is the place where craftsmanship, creativity and culture come together. Inside the Gap’s New York Headquarters, we have created a creative studio, where I designed that I look for red carpets, and where we will continue to cooperate with future visionary talent,” Zac Poane, Gap Inc. Executive vice president and creative director“Gapstudio collection 01 reflects the vision – innovative denim remedies combine tailoring that sculpture and refines the fabric in new ways. This is just the beginning.”
In this collection, wardrobe is required through a separate approach of Posene for drape, tailoring and construction – bringing a new level of craftsmanship for the signature textiles of the gap:
- Denim separated trench coat ($ 248), double-breadd denim blazer ($ 178) and matching, including a high growth denim sailor pants ($ 128) and denim sailor skirts ($ 118).
- Poplin Maxi shirts ($ 158), who was sold on its limited release in the previous spring, returns to two new colors.
- The classic gap colorway like Navy and Khaki has been re-designed with a signature “pop-orange” to pay homage to the brand roots in San Francisco.
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Fibre2fashion News Desk (RM)
