Colored in red, which symbolizes luck and prosperity in Chinese culture, the capsule features a seasonal iteration of the Burberry check, as well as a B snake motif to honor the New Year. The collection includes a wide range of wardrobe options including outerwear, a trench dress and jersey separates. Apparel including puffer jackets and seasonal check scarves are also available in smaller sizes. Suitable accessories for gifting include scarves made of silk or cashmere, a leather wallet, hats, and a cute bag.
Burberry celebrates the Year of the Snake with a capsule collection designed in collaboration with Chinese bamboo artist Qian Lihui. The collection features red-themed apparel, including outerwear, clothing and accessories as well as miniature items. Lihui created nine bamboo sculptures for the campaign, which symbolize love, care and family.
To celebrate the collection, Burberry has partnered with Qian Lihua, one of China’s most influential bamboo-weaving artists. Knitting is intrinsic to Burberry’s heritage, from the innovative open and mesh weaves of the signature gabardine to the unmistakable Burberry check scarf. Coming from a family with a rich history in bamboo weaving, Lihua is known for bringing contemporary nuances to the cherished, ancient craft.
Lihua has designed a collection of nine bamboo art sculptures for Burberry, the ‘Us’ series, featuring in a campaign starring actor and brand ambassador Zhang Jingyi and shot by photographer Walter Pfeiffer, as well as leading in China The flagship also has windows. Hand-woven and shaped into abstract, serpentine shapes, they stand as individual pieces with their own story, yet interconnect to form a whole. They are bound together like the unbreakable bonds of family, inseparable yet distinct in their personalities, embodying the themes of love, care and support that are at the heart of the Year of the Snake. The collaboration has conceptually inspired store windows across the region, the company said in a press release.
“I have always been attracted to Burberry’s signature patterns, and it amazes me how the textures and colors bear extraordinary resemblance to the intricate designs found in bamboo weavings. It feels like a natural connection,” Lihui said.
“The Year of the Snake is a new beginning – the moment to open a new chapter. For me, the best part of this time of the year is gathering with loved ones, having good food and conversation and enjoying the festive warmth. Shooting Burberry’s campaign gave me a similar sense of connection, especially collaborating with the intricate bamboo art installations by photographer Walter Pfeiffer and artist Qian Lihui. Creating unique festive memories with Burberry was an absolute joy,” said Zhang Jingyi, B.margin Ambassador.
Fibre2Fashion News Desk (RR)
