The agreement reflects a strategic change towards advanced craftsmanship and state-of-the-art design, taking advantage of CAPX’s industry-component innovation and manufacturing capabilities, defines what consumers can expect from Wrangler Headwear.
Wrangler has made a multi-year licensing deal with CAPX to launch an innovative headwear line by mixing its prestigious craftsmanship with advanced design and fit techniques of CAPX. This collection, characterized by the signature ‘W’ stitching, copper hardware and leather patches, is a symbol of the lifestyle of thengler. The first range began this month, leading to the Regaller’s access to denim.
The collection will include specific wrangler details, including the iconic ‘W’ stitching, copper hardware and leather patch obtained from similar suppliers used for winge denim. Each silhouette will be prepared carefully to meet the accurate standards of the wrangler.
As Wrangler continues to move beyond denim, the brand focuses on its main consumer – an identity through someone who lives with purpose and who wears. For many people, main items like jeans, tees and hats are not just wardrobe options – they are a way to live life. This new headwear chain is designed to complement the lifestyle that provides quality, comfort and specialty in every piece.
Each cap, which includes the wrangler model, will have a model number printed inside the lining. This number refers to one of the over 45 shapes developed by CAPX and serves as the foundation of their standardized fit system used in brands and industries. This approach helps consumers to educate the specific fit and structure of their choice, which makes it easier to discover and buy similar styles in the future.
“Headwear Wrangler is an essential part of the consumer’s lifestyle,” said Vice President of Licensing and Cooperation in Steve Arms, Wrangler“We see tremendous opportunities in headwear to reach wide audiences in meaningful new ways, and Capx is an ideal partner to help us do so.”
“We are excited and grateful to partnership with the iconic Wrangler brand and represent its 78 -year history. Wrangler is a true American lifestyle brand and Headwear is an incredible opportunity to raise its story,” said. David Gord Gord, Founder and Chairman of Capx,
Wrangler and CAPX together are imagining what the headwear can be while merging the story stories, craftsmanship and innovative design. Consumers can expect the first collection to begin this month, symbolizing the beginning of an exciting new chapter for both brands.
Note: The title, insight and image of this press release may have been refined by fibre2fashion staff; The remaining material remains unchanged.
Fiber 2 Fashion News Desk (RM)
