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Asos can face tariff results due to better agility, flexibility

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Asos can face tariff results due to better agility, flexibility
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Asos can face tariff results due to better agility, flexibility

The British online fashion retailer ASOS earned a high income from 26 weeks to March 2, saying that the tariff and trade can face a decline from the US tariff due to the ‘better agility and flexibility’ of their source and distribution models despite the new upheaval facing a new upheaval.

Its half-year adjusted income (Ebitda) for this period was £ 42.5 million (~ $ 56.57 million). The company stated that it is on track for annual income for £ 130- £ 150 million (~ ~ $ 173.04–199.7 million).

ASOS recorded high income from 26 weeks to 26 weeks from 2 March to 26 weeks, stating that the tariff and trade can face a decline from the American tariff due to the ‘better agility and flexibility’ of its source and distribution models despite the turmoil facing new upheaval. Its half-year adjusted income for this period was $ 56.57 million. It said that it is on track for an annual income of $ 173.04–199.7 million.

The United Kingdom is the largest market for ASOS, but the United States is about 10 percent of its total sales.

Customers are answering well to increase market growth and speed increase as the company’s first half of the company’s fiscal 2024-25 (H1) on the gross margin year (YOY), low markdown activity and high full-value mixture, showing the strength of the new commercial models offering new commercial models, the company said in its summary of financial results.

In the United Kingdom, H1 increased the total ASOS design sales by 9 percent. Globally, sales of their own brand Purna-value returned to Yoy development in the first half.

“H1 FY25 is the strongest indication yet that our new commercial model is working. We are making a significant change in profitability, positively by Ebitda C. £ 60 million by YOY. Customer is positively answered to focus on full value sales, market speed and quality,” Jose Antonio Ramos Calmonte, Chief Executive Officer Said.

He said, “These successes have been achieved by maintaining strong cost control and improving our inventory health. We are ready for a great pipeline of new products, brands and customer experiences, and are confident in our ability to give permanent, profitable development,” he said.

The second half includes Topshop.com, asos.World Loyalty Program, Live Shopping Features, Enhanced Search and Personality, as well as availing artificial intelligence in business.

Fibre2fashion News Desk (DS)



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