Inspired by a rich history of product craftsmanship, the partnership brought talented fashion students together with members of the creative and commercial teams of Barbari to find out the theme of the circularity. The competition offered students from LCF an opportunity to demonstrate their creativity through a series of review sessions, while learning from Barbari’s product experts.
Burberry has partnered with the Center for Sustainable Fashion at LCF, UAL, for the ‘Remaging Matterials’ competition, challenged students to design with surplus barbaric content and focus on circularity. BA student Clara Graning won the competition, earned an internship and a cash prize. The finalist design was shown at LCF’s East Bank Campus and Barabari’s Regent Street Store.
In a few months, 20 shortlisted students were challenged with a real industry, introduced new and exciting ways to resume surplus materials, including Barbar’s prestigious Trench Gabardin, Barbari check lining fabrics, leather and trims selection, in original products.
After a series of portfolio and prototype review sessions and the legacy of the brand and an educational workshop on home code, students’ designs were judged by a panel composed of Barbari products, digital and merchandising teams, and representatives of CSF’s knowledge exchange team members.
Winner design Clara Growing, BA (Honors) Fashion Design and Development in LCF belong to the student. The original piece of granting, along with the work of nine other selected finalists, was displayed at the ‘Remagining Materials’ exhibition held at Wolfson Gallery at New Home in London College of Fashion at East Bank. The final design was also displayed at the London Regent Street Store in Barbari. Along with receiving a cash prize, Clara will join Barbari for an internship in this autumn.
Barabari’s initial career team, ‘Reimagining Materials’, has taken several initiatives, which offers to help the barbaric talented young people and recently graduates have the first hand experience along with the professionals of the industry, including the recent cooperation with the National Saturday Club and partnership with the British school.
“Barbari to me is very synonymous with Heritage. I have always been fascinated by brands with strong visual brand language and company codes, as it is an interesting challenge to follow it, while still strengthening itself again. I think it was my favorite part of this competition,” Graning said.
“We are happy to be able to partner to bring this competition to life with Center for Sustainable Fashion (CSF), London College of Fashion (LCF), UAL. With the support of our incredible judging panel, we were able to create a competition with CSF, which was actually able to think out of the box and create a practical design outside the box.” Helen Davis, VP product strategy and members of the Barbari Judge Panel.
“Remagining material competition is a great expression of how relationships can produce knowledge, skills and abilities that can contribute to a rich world. Professor Dills Williams, Director of Center for Sustainable Fashion in London College of Fashion, UAL,
Fibre2fashion News Desk (RR)
