“I have to keep my excitement about this collab under wrapping for about a year. It was a great opportunity to form a team with an established brand, where both sides were excited to really cooperate on every decision in design and creative process, which brought the ‘AEX TK’ collection to life,” Travis cails“I started the foundation of authentically showing True Colors in 2019 and fun with style, and we wanted this collab to reflect the same energy. I want everyone to feel that there is something for them in the collection, something that they can feel good and can make their own. I am excited to finally get out of the world.”
The American Eagle launched a limited version cooperation with the lifestyle brand of AEX True Cochlers, Travis Cals. As a creative director, Kails guided every detail from design to clothes, reflecting his “Live to Play” philosophy. The campaign consists of athletes including Anna Frey, Azi Food and Suni Lee. The collection mixes fashion, sports and culture, embodies confidence, authenticity and self-realization.
As a creative director, Kails and his team were involved in every stage of the process with the AE team. The way he lives shows that he is filled with the intention of his main philosophy of “Live to Play”, Kellas took an approach to the hands for clothes, color palettes, sample selection, silhouette refinement and graphic construction. Every detail and product in this collection underlines the shared passion of AE and Kails, which shares to create pieces exiting confidents, feeling personal, purposeful and versatile.
“American Eagle and Travis Kails were taken lucky to collaborate. A iconic brand works closely with one of the greatest athletes of our generation – that’s that I say a win,” Jennifer Foyal, Chairman and Executive Creative Director – American Eagle Outfitors“Ae and Tru Kolors are vested in optimism, self -expression and confidence – and we share a passion to empower everyone to feel like our real self while wearing. Share a fresh soul for every aspect of the infectious energy and cooperation of the travis, inspired to see this collection for every aspect of the infectious energy and cooperation of the travis.”
Appreciation for inspiring others through your ability to play and ability to live life, Kels gave friends and fellow athletes tennis star Anna Frey, Elite Basketball Guard Azi Fadd, Quarterball Drew Allar, country’s number 1 wide receiver recruitment Jerimia Smith, Top Basketball Prospect Key Antony, and World-Vigilance, and World-Vigilance, and World-Vigilate Included in the gymnast. They are made by each of their true themselves and embodies the “live to play” mindset.
Collection highlighted
Launching in two drops on 27 August and 24 September, the collection costs over 90 pieces between $ 14.95 and $ 179.95. Products provoke the unique style of Travis, carry an elevated on everyday imperatives and transform the classic silhouette into a bold statement of confidence and personality. Favorites include:
- Heavyweight, vintage-inspired tees
- Remaginated Versity Jacket, Cricket Sweater, Rugby Polos and Utility Cargos
- Soft Chenil pieces and Kashmiri Set
- Ax True Colors’ reflective Bespok Graphics by Travis Callas
The AE X True Colors will start consumers worldwide through the impressive rollout of the Placement in all social platforms by the Travis Callas Abhiyan, OOH, which includes Cances City’s Chief Group, Top NFL News Podcast, The Ringer, a partnership with comprehensive CTV advertisements and a partnership within a partnership.
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Fibre2fashion News Desk (RM)
