Flipkart launched ‘Fashion Spotlight’ to power India’s emerging D2C fashion ecosystem
Flipkart has launched a major program ‘Fashion Spotlight’, especially beyond the festive season of 2025, to speed up digital-first fashion brands from T2+ regions. With the 100+ brands already being live, Flipkart aims to scale to 500 brands by the end of the year, providing equipment such as video catalogging, live commerce and virtual tried, to create a technical-operated, high-rolling growth platform.
This strategic rollout comes on time for the festival season, traditionally the zone of fashion demand. The 100+ D2C fashion brands already live on Flipkart fashion, the organization is increasing its efforts to bring curate, trend-LED selection to millions of shopkeepers across the country. Many D2C fashion brands have already seen a tremendous growth on Flipkart’s marketplace such as rare rabbit 500% yoy, miraggio more than 2300%, and Zouk’s recording is more than 200% in the last one year.
Flipkart is making their first purchases in fashion with 3 of 3 customers, and in the last one year the 3x-growing app is purchased with intentions, when compared to social media platforms, the spotlight program becomes a high-colored environment for digital-first brands. When beyond the traditional accelerator model, the program integrates the full-stack capabilities of Flipkart, including video catalogging, image search, live commerce and virtual tri-on, a technical-manual-proclaimed, to create an ecosystem led by the trust where fashion entrepreneurs can sclers with speed and confidence.
As part of this launch phase, 50 highly-affected brands will be onboard with focus on those who solve specific customer requirements, including specific style, price and regional relevance. The fashion spotlight focuses on enabling the initial stage fashion entrepreneurs, who may have found initial traction between their immediate networks, but are now demanding to become a brand on the scale and in itself.
Flipkart has noticed that while product innovation is ending in India’s fashion scenario from climate-conscious clothing to regional design revival, the biggest hurdle search and distribution for many fashion entrepreneurs and D2C brands remain. The purpose of the spotlight is to bridge that difference with the strength of Flipkart in consumer data, merchandising expertise and platform access. The program is structured around the three major columns: the need for real consumer identification requires intervals, preparing differential product experiences, and providing recurrence reaction to the classification, visibility and improvement in conversions. The Spotlight provides a managed service layer, where Flipkart works closely with entrepreneurs to test product-market fit, recurrence on the catalog using a cohort feedback, and provides guaranteed visibility like a VC such as VC will invest in early stages.
A platform built around brand growth, not gatekeeping
- The initiative strengthens the fashion entrepreneurs of the initial stage with three major columns:
- Curated Discovery: Elevation of Standout Products for A Wide Audience
- Iterage Product Response: Promoting Product-Bazar Fits through structured learning
- Guaranteed Visibility: Avoiding Risk without lack of commission or specificity
Utsav and Bhata Telwind exploitation
- Flipkart aligns with widespread changes in India’s fashion market:
- Consumers are buying rapidly based on tendency, identity and comfort – not only deals.
- Fashion is now a major development driver: one of the three new Flipkart users reveals the platform through fashion.
Note: The headline, insight and image of this press release can be refined by fiber2fashion employees; The rest of the material remains unchanged.
Fibre2fashion News Desk (RM)