“With the world’s elite professionals wearing our shoes from the court to the pitch, the mound and the green, our retail store’s innovative performance products have become a magnet for athletes who want a game-changing product with the essential comfort – And it’s time to launch a new drama,” said Michael Greenberg, President of Skechers“Our new Performance Store offers the complete experience to competitors at every level: from our largest-ever offering of performance shoes, apparel and Accessories, to our diverse sports technologies to Skechers experts and teachers, and the courts where consumers Can know how our product performs without it. Always leaving the shop.
Skechers has launched its first Skechers Performance Store in Canada’s West Edmonton Mall, featuring a half-court facility for consumers to test out innovative footwear. Spread over 7,500 square feet, the store showcases technologies like Hyper Burst Pro and Arch Fit. Designed for athletes, it offers specialized areas for various sports, reflecting Skechers’ commitment to performance and comfort.
Demonstrating Skechers’ commitment to game-changing product, the company’s new location offers a gallery of the brand’s innovations for players at every skill level. In addition to dedicated areas for Skechers Pickleball and Skechers Basketball, consumers can experience the brand’s comprehensive offerings for golf, soccer, running, training, walking, trail and hiking – all featuring signature performance and Skechers Hyper Burst Pro technology, Skechers With comfort features like performance. Fitknit Technology, Skechers Hands Free Slip-In Technology, Skechers Arch Fit Technology and Skechers Max Cushioning Technology.
At 7,500+ square feet, the company’s reimagined location in the West Edmonton Mall now features an expansive sales floor, the largest of the Skechers concept stores worldwide. Surrounded by state-of-the-art digital LED screens, the destination includes half-size pickleball and basketball courts in a modern, elevated architectural space that embraces the spirit of Edmonton.
“Edmonton’s vibrant sports culture and passion for hosting year-round athletic events makes it the perfect home for Skechers’ first showcase venue – and as the second-largest mall in North America, West Edmonton Mall is a massive attraction that Will attract all walks of life to this exciting new concept,” said. David Beecroft, Country Manager for Skechers CanadaWho teamed up with NHL legend and media personality Paul Bissonnette to open the new store. “Paul is a passionate sports fan – and his presence at our opening ceremony attracted his fans and fellow enthusiasts who were excited to see how much we are investing in the performance area and how our product can help their sport. How much higher can it lift?
Skechers’ list of elite professionals from around the world competing in Skechers footwear includes basketball stars Julius Randle, Jabari Walker, Terrence Mann, Joel Embiid and Rickia Jackson; golfers Matt Fitzpatrick and Brooke Henderson; footballers Harry Kane, Mohammad Kudus, Oleksandr Zinchenko and Baris Alper Yilmaz, among many others; pickleball professionals Tyson McGuffin and Katherine Parenteau; Indian Premier League cricket stars Ishan Kishan and Yastika Bhatia; and baseball players Clayton Kershaw, Chris Taylor, Brendan Donovan, Aaron Nola and Wade Miley.
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Fiber2Fashion News Desk (RM)
