The boss proudly unveils his collapse/Winter 2025 brand campaign, giving a bold emphasis on “B” in his prestigious “B. Your on Boss” platform. The heart of this exciting new chapter has two electrification talents: Aaron Pierre, classically trained English actor and upcoming DC Studio Superheroes, and Indian actor and dancer Ishan Khatar, Hollywood is being taken by a storm with his starring role in 2025 Cannes Film Festival Darling Homebound.
These two emerging stars take the drive, determination and vision to be a “next” boss, who at the forefront of the campaign bring their unique energy and ambition. They are associated with familiar boss talent that are emerging, breaking boundaries, and making their mark in film, sports, music and fashion: S.Coups, globally acclaimed K-POP superstars and seventeen leaders; Taylor Fritz, fastest growing star on professional tennis circuit; And Amelia Gray, one of the most demanded new faces of the fashion industry.
New approaches with Aaron Pierre and Ishaan Khata and S. Together, this diverse artist represents the spirit of those who try to define their own paths and to inspire others to do so.
The campaign film catchs the five talents traveling through a symbolic tunnel, moving towards a bright light that represents their aspirations and achievements. As they emerge, intensely shot portraits revealed their personality, which was styled in the Boss Fall/Winter 2025 collection harmoniously, and harmoniously of the ton. Each star shared his personal interpretation of what it means to be a “next” boss, and it explains who they are trying to become.
With its latest collection, the boss brings prosperity and heat in the months of the cooler, which emphasizes the major tonal combinations: a palette of sage greens, and Dusky killed the chocolate with chocolate chocolate mans. This striking spectrum of tone enhances the mood of the campaign, and communicates the elegant harmony found in the boss’s 2025 cold-veder looks.
Licensed products, including boss watches, jewelry and eyewear, are also included in the campaign, in which the fresh optical and sunglasses of the upcoming season appear in S.Coups, Fritz and Gray in the frame. Gray is also included by the Dutch model Parker Wan Nord, which is to demonstrate further highlights from the selection of watches and jewelry from the boss launching this upcoming season.
The campaign will be supported by a 360 degree marketing campaign promoted in large -scale outdoor advertisements in major cities around the world. Digital and stable hoarding boss fall/Winter 2025 campaign will be brought to comprehensive audiences in high-traffic regions.
Boss Fall/Winter 2025 Collection will be available on Boss Worldwide, Boss.com and through wholesale partners.
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The boss revealed his Fall/Winter 2025 campaign, with the growing stars Aaron Pierre and Ishaan Khatar, Spotlighting ‘B. Your on Boss’, joined by S. Coop, Taylor Fritz and Amelia Gray. The campaign shows the film ambition and personality, which is styled in rich sages, gray and chocolate huge. The campaign is supported by Global 360 ° Marketing and will be available in shops and online.
Fibre2fashion News Desk (HU)
