While currently available for the brand boss and hugo, the company is actively working towards a licensing model, working to make the new fiber accessible to a wide range of industry partners. The Novapoli is made of garbage produced during the production of clothing as well as during the later phase of the consumer. It is extended with a natural attachment that mimics the natural behavior of fiber in the environment, making it derogatory. This innovation supports the strategic goals of Hugo Boss to fight microplastic – a major pillar of the company’s stability strategy. Novapoli complemented the existing efforts in developing Hugo Boss’s polyester and polyamide fiber options, as the company had earlier shared in partnership with Ayonic.
Novapoli products will begin on October 2025 globally in boss stores and selected wholesale retail partners. As part of the spring/summer 2026 collection for the boss Green, the yarn will be integrated into the selected performance pieces.
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Fibre2fashion News Desk (RM)
