MyThesa is now the only shareholder of YNAP that will fully consolidate the Netherlands’s parents BV umbrella. The company will be renamed to “luxexperience BV” and it will be listed on the New York Stock Exchange (NYSE) with a new tick symbol of “luxexperience” and “luxe”, effectively 1 May 2025.
MyThesa has completed the acquisition of YNAP from Richemont, making it the only shareholder of YNAP. The merged unit, which is changed to luxexperience BV, will be listed on NYSE under Tikar ‘Lux’ from 1 May, 2025. Richmont receives 33 percent stake in Maitharesa. The move aims to strengthen the status of methesa in global digital luxury retail.
Richmont has received 49,741,342 shares in Mayaresa, which represents 33% of all shares of YNAP and 49,741,342 shares in Mayresa, in exchange for a net cash status of € 555m (~ ~ $ 631.91 million) and no financial debt.
Nora Offreater, Chairman of Supervisory Board of Myt NetherlandsSector. ,
Store brands will be strengthened in their differential and complementary profiles of the store brand MyThesa, NET-A-porter, Mr Porter, YOOX and Outnet. The significant coordination will be obtained mainly through a shared infrastructure and technology platform to improve operational efficiency. Off -Princess Division – including Yox and Outnet – will be separated from the luxury division to enable very simple and more efficient operating models under the new roof. YNAP’s white label service business will be discontinued as soon as the online store of Richemont Maisons operated by YNAP is migrated on its own selected platforms.
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Fibre2fashion News Desk (RM)
