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H&M launched the first French shop-in-shop for the premium childfirewear line

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H&M launched the first French shop-in-shop for the premium childfirewear line
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H&M launched the first French shop-in-shop for the premium childfirewear line

H&M is opening its first shop-in-shop gallery in Lafet Paris Hosman, with a 63-class meter on the Children’swear floor dedicated to the premium label H&M adorables. The shop is the first department store venture for H&M in France following a successful launch of H&M Adorables at Selfrid London last year.

“It is difficult to imagine a better setting for our most premium children than the Galryies Lafet Paris Hosman, one of the world’s most iconic fashion sites. We are very excited about this partnership, and are eager to introduce H&M Adorables for a new set of customers,” we are said to be. , Isabella Inragard, Managing Director H&M Kids.

H&M has opened its first French shop-in-shop galliaries in Lafet Paris Hosman, featuring its premium childfirewear line, 63-meter square space for H&M Adorables. The store provides retro-inspired summer pieces and timeless basics for children and children. Designed with natural materials, space focuses the brand on quality, longevity and accessible luxury.

Launched worldwide last October, H&M adorables are a careful collection of clothes and Accessories for children, which have been taken into consideration for a long time. Gallery Lafet Store will stock up a curate mixture of seasonal pieces for children and infants – the summer collection is inspired by a separate retro resort vib

“With H&M adorables we want to make pieces that can live through generations and pass from child to child. The collections are born from a timely design philosophy, carefully prepared in quality materials like silk, wool and biological cotton. Parents will get permanent clothes in beautiful clothes which are long -lasting and very accessible,” Sophia Loofstad, Head of Design H&M Kids.

H&M’s store designed by the design team, the shop-in-shop celebrates the permanent and touch quality of natural materials, using the careful composition of wood, stones and textiles to create a sophisticated background for collection. The space is divided into two parts dedicated to child and kidswear respectively.

Note: The headline, insight and image of this press release can be refined by fiber2fashion employees; The rest of the material remains unchanged.

Fibre2fashion News Desk (HU)



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