“Functionality is important-this is something that connects the world of Gilga and Moncler, we both make for the usefulness of the real world. Sleeping bag is one of the first products, which inspires our sleeping bag jackets, but also grounded in real value for a summer collection.” – Donald Glover
Donald Glover’s debut genius collection for Moncler mixes the brand’s alpine heritage with its gilga farm ethos, fusing functionality, humor and summer-taiir design. Inspired by the real-world utility, the line has been anchored in a dreaming campaign with light layers, playful graphics, and nature-tond palettes, storytelling, purpose and Mondak.
Known for style-mammary projects such as Atlanta, his music personality, childish gammino, and his ability to merge with the Sinus, Glover everything he touches with a distinct sense of humor and an offbeat, demolishing attraction. Established in 2023, Gilga Farm – Ozai, an operational form in California and Ideation Sanctuary, where creative can gather systematically and sow new ideas – inspire a cooperation of poetry and purpose -shape. Their mantra, “The world revolves around your utility. Use it to move in what you are,” through the utility, reflecting a philosophy of beauty through the utility, frames for its prepared to-face.
Collection: A world of utility inspired by the creativity found on Gilga Farm, a lineup of durable, sophisticated pieces, with beauty on the road from the area with beauty. Moncler’s reputation for technical excellence is found to create a world for storytelling and design, where rugged materials, practical silhouettes, and soft color straps work together.
Orange – A symbol of Gilga – appears in the entire collection as logo and is referred to in the citrus palette. Moncler’s signature comic-style mascot, Mondak has been re-interpreted as a farmer in the fickle graphics splashing in the collection.
The collection has trans-seasonal layers, but it is towards summer. Outerwear and quulted vests inspired by Moncler’s Mountain DNA are layer for a social twist from cloudlaic down workwear inspired pieces and shorts. With its palette of pink, cream, oranges and blues washed from the sun, the collection exposes clear sky and sunset on the citrus groves of Gilga Farm. Fabrics are light and express a natural experience-cotton, technical linen canvas, and wool-kashmere knits. A heavy suede jacket in Burn Orange is incorporated by light nylon repostop windbreakers. In the significance glover style, the collection sings with bright notes and surprise: a hero decent jacket that becomes a sleeping bag for nights under stars. Practical elements such as horticulture hats and strong sandals anchors in each form, while oversized silhouettes, technical fabrics, humor patch and eccentric details inject a modern puberty. An interpretation of the moncler trailgrip vela sandals comes in a simple and utilitarian leather and cotton ribbon form, available in white color, with a pink pink vibram. Gear for wandering brain and grounded legs.
‘Good night Gilga. Morning Moncler! ‘Moncler’s design heritage and its first product is inspired by being a sleeping bag, jointly with the confidence of Donald Glover in the importance of human care and sleep, the collection campaign features the convenience of the Moncler’s prestigious Mondak Muscat via Animated Vignates in the collection campaign. His oldest memory of Monkler recalls the animated care label found inside his first moncleer jacket, these labels have fickle apparel washing instructions and have become a brand signature.
In a dreamy video, a cartoon flows to sleep in Glover Gilga Farm and wakes up in a stylistic monkler mountain landscape – a metaphor for two different -different but symbiotic world merge.
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Fibre2fashion News Desk (RM)
