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Jharkhand Zumka and Silver Jewelry, Delhi, More than 25 lakh business

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Jharkhand Zumka and Silver Jewelry, Delhi, More than 25 lakh business
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Saras Mela Delhi: Rural women of Jharkhand have given special identities with their entrepreneurship and traditional art at the Saras Jivika Mela held at the Major Dhananad Stadium in New Delhi from September 5 to 22. Through 7 stalls of Palash and Adiva brands, women made more than 25 lakh rupees. During this time, Jharkhand Zumka and silver jewels were seen in Delhi. Jharkhand Chief Minister Hemant Soren and Rural Development Minister Deepika Pandey Singh praised women participating in the Saras Fair for national identity in Jharkhand products.

‘Palash’ performs a great performance in Saras Mela

The women of Jharkhand performed a lot at the Saras Livelihood Fair of their brand ‘Palash’. Food products like Ragi Ladas, Pure Honey, Black Wheat Flour and Arar Dal, as well as non-food products like soap, lemon grass oil, etc. were extremely popular in Delhi. Throughout the fair, the total sales of these products were more than Rs 25 lakh, which is a symbol of hard work, skills and dedication of rural women.

Minister Deepika Pandey Singh Saras Mela arrives in Delhi

Rural Development Minister Deepika Pandey Singh visited the Saras Livelihood Mela and visited the women’s stall and visited the Palash brand products. He said that the hard work and skills of these rural women are capable of. They should have a full opportunity to display their art and products on the national stage. The Palash Brand and Saras Fair is a step in this direction.

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Godda’s Soni Devi showed skills in Saras Fair

Round The Soni Devi of the district had the opportunity to go to Delhi for the first time. Soni Devi, who joined Sakhi Mandal and prepared Tasar silk sarees, suits and scarves in his village, made more than 3 lakh rupees at the fair. He said that the fair not only gave him the opportunity to sell, but also gave him the opportunity to learn and share experiences from women from other states.

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Jharkhand women’s entrepreneurs with Palash Mart products.

Adiva: Delhi is crazy about the traditional jewelery of Jharkhand

The Adiva brand was started in 2021 to identify the traditional jewels made by rural women. The Department of Rural Development made all efforts to take the tribal brand to the national stage and in this episode, an exhibition of Adiva Jewelry was created at the Saras Livelihood Fair.

Adiva jewelry shining

Adiva jewelery was the center of attraction at the fair. There are little girls, girls or women of the college lage. Everyone liked handmade traditional jewels. There were silver jewels available at Adiva’s stall ranging from Rs 200 to Rs 5-6 thousand. The people of Delhi also preferred jewels made of other metals, including silver.

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Minister Deepika Pandey Singh at the traditional jewelry stall.

Traditional jewelry ka rect vaa got a new identity

The traditional jewelery of Jharkhand, who was once on extinction, managed to identify it under the brand of Adiva in the capital of the country. People, especially in traditional jewels, appreciate silver Mandli, Jopki Sikri, Pachuva, Kangana, Double Jumka and other jewels.

The taste of Jharkhand cuisine in Delhi, the third prize wins

The traditional cuisine of Jharkhand gave a special identity in the Saras Fair. Sakhi Mandal’s women, Dal Peetha and Ghugani won the hearts of Delhi. With these recipes, women did more than 3 million. In addition to being delicious, these recipes were also alive in Jharkhand’s rich rural culture and food tradition. On the last day of the fair, Jharkhand was given the third award in the live food category.

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Minister Deepika Pandey Singh is enjoying Jharkhand cuisine at Saras Mela in New Delhi.

Jharkhand journalist Didi made a full report of ‘Saras Livelihoods’

Another special attraction in the incident was Jharkhand’s ‘journalist Didi’. At a special invitation of the Ministry of Rural Development, Serikela’s Sunita reported the entire fair. He fulfilled the responsibility of preparing content for social media, writing stories of women from different states, and sharing the experiences of consumers and organizers. The journalist Didi’s initiative proved that rural women are no longer limited to production and sales, but they are also playing an important role in the field of media and dialogue.

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