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Luxury brand Harmes again in Gangnam district of Seoul

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Luxury brand Harmes again in Gangnam district of Seoul
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Luxury brand Harmes again in Gangnam district of Seoul

Hermes unveiled its newly transferred store in Seoul in Gangnam district of South Korea, which demonstrates the dynamic culture of the city

On 21 August 2025, Harmes is happy to announce the inauguration of its new extended and transferred store within the Galleria Department store in the famous Appgojong Rhodio area of ​​Seoul in Gangnam district. So far, the bright and harmonious place located in the West Hall offers a new setting for the sixteen matters of the house, which celebrates the craftsmanship, confirming the local commitment of the Hermes.

The new store is wrapped in a striped trump liel of the country’s vivid Danchong decorative tradition and its contemporary aesthetics inspired by its contemporary aesthetics. The dynamic fault flows like a rhythmic audio file, attracts visitors into a vibrant environment affected by a vibrant, high-energy local pop world, using playful pastels, bold neon and striking contrasts.

Hermes has reopening its extended store on August 21, 2025 at Appgajong Rhodio, Gangnam, Seoul. Designed by RDAI, the space celebrates 16 Metters with a lively decoration inspired by Korea’s Danchaong tradition and pop culture. Local crafts, art, and 2025 themes are characterized by “Craft to Craft”, it mixes heritage with modernity, displaying leather Accessories, fashion, homes and riding collections.

As guests enter the colored store, they discover fashion jewelery and aroma, as they are welcomed by the east-libris symbol of the house, which is set in the signal Terrazo Fobberg pattern. A large space opens with the silk universe in the center, like a cave. On the right, men’s shoes and ready-to-wier are set against carpets tickling with a striped wall of opposite colors and hand of concentrated circles. Home and Ecuestrian collections are faced behind silk, which is associated with oversized peble size in pastel terezo underfoot. The vibrant routes move towards the back of the store, a emergent space, which brightens the lights of the chaiti with the walls of Chaiti and ombre carpets with the lights of the Chaiti. Here, intimate areas appear, offer collections of leather goods on one side and see jewelery and contrast. Combined with private salons, dazzle with smooth metal wooden walls. On the right, similar pebble-shaped carpets outline women’s ready-to-wier and shoes, where pastels form a soothing place for blue terazo and shiny silk split collection.

Manufactured by the Parisian architecture agency RDAI, the store represents a playful dialogue between heritage and modernity. Drawing on the recurrent pattern of Danchong Art, vibrant decoration is a celebration of the ancient art of South Korea and the vibrant new generations. Local Besphonic narratives enhance this symphonic narrative by Jangmo Quone, including silk walls and pleated paper lighting.

The émile hermès collects the sketches, pictures and pictures and hermes collection of contemporary photographs punctured space. A urban inspiration is felt in the shaded scenarios shown on the works of the French/Senegal artist Mamdou Sisay, and the Enemapolis Carra, drawn by the Polish artist Jan Bajtik, depicted a view of colorful animals walking through a city.

The annual theme of 2025, “ready for craft,” is beyond lines and surfaces. The Korean artist, displays special windows by Mizu Lee, captures the quality of drawing by searching for construction through time, sensation and memory. As the store moves, the two window visual viewers also take the audience on a poetic story that transforms the details of daily life into a developed reflections on collective imagination.

Note: The headline, insight and image of this press release can be refined by fiber2fashion employees; The rest of the material remains unchanged.

Fibre2fashion News Desk (RM)


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