The arrival of this store is a milestone in the development strategy of Mango Home, which has doubled in size since the launch in 2021, 34 integrates its appearance in online markets, mainly Europe and United States In. The inauguration is part of the 4E 2024-2026 strategic scheme, through which the company wants to strengthen its position in the domestic field and improve the experience of shopping in its physical and digital channels.
Mango Home opens its first stand-alone store in Barcelona, ​​marking a major milestone in its growth strategy. The 400 square meter shop provides an immersive purchasing experience and expands the appearance of the brand, which has doubled since the launch of 2021. A wide range of products appears in the store, including homeware, fragrances and cooperation with artisans.
Since its launch in 2021, Mango’s home line has strengthened its value proposal based on design and quality, expanding its product proposal. After incorporating decorations and homeware categories last year, the company now includes new references for all the rooms of the house, from the living room to the bedroom, including aroma, lighting and a textile collection for children and children. The line is also completing its value offer with new unique products as a result of cooperation with artisans.
A concept store that removes the house
The Mango Home was established with the ambition to translate the Mediterranean lifestyle into the interior design and in response to the host spirit of its founder, who wanted everyone to feel at home in Mango stores.
“This opening is an important step in the development of Mango home. We want our customers to enjoy the experience of designing their home and appreciate the quality of our products, which reflect their style and personality. This place inspired the place inspired To integrate our vision of the house, with a differential offer to consolidate our vision of the house, ” Mango Home Director Nooria Font says,
“Our home is the place where we make memories. In the mango home we want to help our customers to make unique places, which are excited and finally prepared pieces over time. This store design, quality and craft Our commitment to skill is a reflection, “Nuria font ends.
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Fibre2fashion News Desk (MS)
