The group’s Ebit was adjusted € 619 million, which represented a difference of 22.6 percent, in accordance with the increase in investment in brand growth widely. The net income for this period reached € 386 million, and Prada finished the semester with a solid net cash position of € 352 million, € 398 million after dividend payment and after € 294 million in capital expenditure, the brand said in its financial release today.
Prada reported a 9 percent year-on-year revenue increase for € 2.74 billion (~ $ 3.15 billion) for H1 2025, with retail sales 10 percent. MIU MIU increased by 49 percent, which took a 1.9 percent dip for Prada. The Ebit adjusted at € 619 million (22.6 percent margin), while net income reached € 386 million. Strategic tricks included obtaining Versace and investing in Rino Mastroto.
MIU MIU emerged as the strongest artist of the group with retail sales, growing 49 percent year-on-year in the first half and 40 percent in the second quarter. The brand’s appeal was stronger in the product categories and geographical areas, such as MIU MIU Appelled, MIU Custom Studio and Emergent Store experiences such as initiatives, which include a new three-storey boutique and a re-designed flagship on New Bond Street. The cultural footprint of MIU MIU was deepened through projects such as MIU MIU Literary Club and Tales & Tellers.
The Prada Brand recorded a flexible performance with retail sales, with a low comparative figures and reduced the global demand, declining 1.9 percent in H1 and 3.6 percent in Q2. The brand continued to manufacture cultural relevance through dynamic storytelling campaigns, such as ‘Days of Summer’ and SS25, while also expanded its physical appearance with a launch like mi Shang Prada Rong Jhai Hospitality at Praada Men on 5th Avenue and mi Shang Prada in China. Programs such as Prada Mode and Prada Frame, as well as art exhibitions in Epicnters further reinforced the cultural resonance of Praada.
Comment on results, Chairman and Executive Director Patrijio Burteli Said: “In the first half of the year we gave a sound set of results, for the strength and disciplined execution of our brands. This healthy performance was achieved against a challenging background, somewhat unprecedented in our industry. We believe that structural development opportunities are unchanged, but we can live on a turbulent environment, but we are always focused on a turbulent environment. Always, while we are focused on our industrial abilities and our organization, our efforts and our organizations, we can live on a turbulent environment. Continue to strengthen.
Andrea Guerra, Amministratore Delegato del GrouppoAdded: “We close these first six months with a good start of the year with a solid Q2 building. We give this performance to the ability to expect the cultural relevance of our brands, their creativity, and contemporaryness. In this period, Profa showed rapidly subded demand for dynamics and high comps, showing flexibility for high comps, which is likely to be a healthy development with a healthy development which is a healthy development with a healthy development.
Geographically, Asia Pacific recorded a 10 percent increase in retail sales during this period, maintaining the same speed between the two quarters. Europe also recorded an increase of nine percent, although Q2 was affected by soft tourist activity. The United States showed frequent recovery, with an increase of 12 percent year-on-year by local and passenger demand. In 2024, Japan increased by 4 percent due to exceptionally strong tourism, slowing down from the previous higher. The Middle East performed better with a 26 percent increase in retail sales, maintained a stable trend through semester, the release said.
In strategic development, the group announced the acquisition of Versace from Capri Holdings in April, which is expected to close in the second half of a transaction year, subject to regulator approval. In June, Prada Group also completed 10 percent equity investment in the Rino Mastrotto Group, a global supplier of leather, textiles and luxury manufacturing services.
Stability efforts are advanced in many fronts, including low -effect raw materials, responsible chemical management and infection in better traceability.
Fibre2Fashion News Desk (KD)
