In a quarter marked by global economic uncertainty and transfer of consumer preferences, MIU MIU has emerged as the world’s hottest brand, retrieving its position on top of the list index for the second quarter of 2025 (Q2 2025).
MIU MIU retrieved the top position in the list index for Q2 2025, which was powered by its Sabar logo lofers. The row’s $ 690 tibba sandals became the hottest product, which was aided by the viral buzz. Adidas, Vibram and Isabel Maroment Styles were shoes dominated with trending. Barbari, Cloe and Cos gained momentum, while the top 20 with the paved euro-core appeal grew.
The strong performance of the brand was powered by its signature mixture of the indifferent prep and modern edge-which was the Best embedded by its suede logo-ambossed loafers, at the fourth of the quarter’s most demanded products.
Lowe, which used to organize the number 1 position in Q1 2025, went to number 2 in this quarter. Its artisan craftsmanship and strong celebrity support put it in the headlines, maintaining it high consumer interest. Stayed stable at St. Laurent No. 3, its signature surrounded by sharp glamor and luggage and strength in footwear.
The row also created waves this season, achieved its highest ranking on the index, which is operated with viral popularity of the dune sandals – now officially the hottest product of the quarter. London-based London said on its website that the $ 690 Flip-flop saw a 162 percent increase in the search after actor Jonathan Bailey’s high-profile appearance, London-based list said on its website.
The tank top of the skims secured the second place, strengthening the brand’s loungewear dominance, while Adidas’s Adicolar Sprinter shorts were ranked third, with a 121 percent increase with their retro-Sport revival and celebrity wear with an increase of 121 percent.
The shoes dominated, accounting for six of the top 10 products. From Isabel Marrant’s Y2K veg sneakers to Vibram’s V-Ol flats, footwear frenzy indicated a consumer to a consumer change towards the soles-a soul indifferent, performed or bizarre.
Barbari re -entered the hottest brands list after one year of absence, fuel by a bold ‘cool Britannia’ campaign. Meanwhile, Cloe saw a 33 percent increase in the list discoveries, and Cos also saw strong Q2 benefits. Growing rapidly outside the top 20, Pucci almost doubled the amount of its discovery in Q2, which was affected by the growing popularity of Euro-core beachwear and the increasing popularity of high-profile endorsment from Heli Bieber and Dua LIPA.
Fibre2fashion News Desk (HU)
