“We are very happy to welcome Philippa to the Oscar Jacobson family. This acquisition aligns to grow systematically and carefully through our long -term strategy. The minimum design of Philippa is a strong fashion brand with a strong fashion brand of which is a minimum design, a clear Scandinavian heritage, and a more responsible production. Richard Woodbridge, CEO of Oscar Jacobson,
Over the last three years, Oscar Jacobson has demonstrated profitable growth and now the Oscar is intended to develop Philippa in the same way within the Jacobson Group. Philip’s and Oscar Jacobson will continue to work as standalone brands, with capacity to coordinate in various fields.
OJ Holding Sweden AB has acquired Philippa from Novax. The brand, known for its minimal scandinavian fashion, will work independently with the Oscar Jacobson. The acquisition aligns with the Oscar Jacobson’s strategy for selective development. The purpose of both brands is to detect synergies, in which Filippa K is ready to continue its journey towards profitability.
“It has been important to us that a strong owner will continue to develop Philippa’s development. Novax had a new strategic direction for a few years and the Divestment is part of that shift of Off Philapa”. Carl Johan Akeson Investment Manager for Philippa in Novax,
Filippa K was established in 1993 and currently sells its own stores, online and through selected retailers. The company is headquartered in Stockholm and is installed with a strong focus on the European market globally. Filippa K has made a change with changes in organization, product and brand in the last two years. Oscar Jacobson will now, together with Philip, will continue the journey towards profitability and identify coordination in various fields in long -term.
“We are happy to welcome an experienced new owner with a deep understanding of solid industry knowledge and Scandinavian fashion. Oscar Jacobson has shown that it can create brands with a clear identity and a long-term-perpetrator. We are ready to search for the synergy that can further strengthen the position of Philippa and create strong conditions for further development”. Mary Formsenius, CEO of Philip,
Oscar Jacobson was established in 1903 and reported a net sales of 506 million (~ $ 50.6 million) in 2024 with an operational advantage of SEK 47 million (~ $ 4.7 million) in 2024. Philippa’s revenue in 2024 was the Sek 436 million (~ $ 43.6 million), resulting in the result of minus sek 39 million (~ $ 3.9 million). After Philip’s acquisition, the Oscar Jacobson Group will have a total revenue of about 1 billion (~ $ 100 million). Since 2018, Oscar Jacobson has been part of the Melbi Guard Group.
The Oscar Jacobson was founded in 1903 and is one of the most established Mainewear brands in Sweden. The brand combines high quality designs, clothes, and AITs with timely elegance and contemporary fashion for styling-conscious men of all ages. Sales are made through 22 standalone stores, brands of their e-commerce platforms and about 150 retailers. Since 2018, Oscar Jacobson is owned by Melbi GA ° RD and in 2024 SEK has reported a net sale of 506 million.
Novax Axel is part of Johnson, a family owned business group working in many industries. Novax is an active, long -term partner for development companies and is an ecosystem where individuals and organizations can thrive. By investing, support and development in small and medium -sized enterprises, we contribute to the creation of successful businesses and future columns for Axal Johnson.
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Fibre2fashion News Desk (RM)
