Behind a dedicated team and behind the curtain film, H&M wants to show how AI can be used to increase and raise a creative process.
H&M made his first AI-Janit image series featuring digital twins in the timeless denim set in global fashion capitals. Cum-splitting with a dedicated team and a rear scenes, the project discovers generic AI as a creative tool for storytelling. H&M is perfect for its human-centered identity while embracing technology to empower self-expression and remagin fashion.
“We are searching for emerging techniques like generic AI to increase creativity and how we demonstrate fashion. Technology provides an opportunity to increase storytelling and find new ways to enhance storytelling, while H&M’s style leads to a human-focused identity. We are committed to empowering self-realization and liberal to many people.” Jorgen Anderson, Chief Creative Officer, H&M,
“I am super excited to detect AI in favor of my own photography. It is an interesting tool to add to our creative toolbox,” says ” Johnny kangasanimiPhotographer.
This is a great way to set an example for the future of AI. Vanessa Moody, the model says, it is professional, collaborative and transparent.
The first drop becomes live on 2 July, and during the fall we will continue investigating with many different expressions in different cities.
Note: The headline, insight and image of this press release can be refined by fiber2fashion employees; The rest of the material remains unchanged.
Fibre2fashion News Desk (RM)
