Inspired by the epic, inspired by the journey of energetic markech, the Women’swear Collection has natural fiber, striking ornamentation, and innovative knit and crochet technology that emphasize the power of craftsmanship. Laminerot and Lamu, continuing the islands of Kenya, Palm prints, fringes and beading calls to mind BE Fun and Relaxation. The color palette consists of dark, rich earthen tones such as terracotta, burgundy and hot brown sand, shiny red, pink bags and gold platforms. There is also a series of greens and yellow colored which are contrasting tinted neutral, SEZ and white.
H&M’s summer 2025 Women’swear is inspired by the collection, markech, lamanote and lamu, mixing boho sophistication with global craftsmanship. The characteristic of fringe, crochet, embroidery, and earthen tones, the collection includes khoom, bold clothes and ornate Accessories. Launching on 15 and 29 May, Alex Kosani captured the sun -soaked Mexico in the campaign.
“For this collection, it was important for us to bring rich, in textured details because they allowed us to introduce different knitting techniques and highlight the spirit of tradition. And in traveling around the world for inspiration, we have created elements of a summer wardrobe that celebrates vibrancy – in print mix, whenever it ends in summer, whenever it ends in summer, and when it ends in summer, it does not say it is not there. Is.” Eliana Masjalos, Design Director, H&M,
The major pieces include a strapless mini-dress with a dark brown fringe sleeveless crop top, a black and sand desert inspired prints inspired by a black and sand desert and a tier sleeveless dress in bright red or golden yellow color. The boundary of the puffs includes a long -sleeved, wide sleeve, geometric prints in the voluminous version and a long -witted woven woven with a long -running people. Swimwear, shoes and bags also bring in elements of craftsmanship, such as jewelery such as decorations, fringes and tasels. The jewelery is inspired by the sea with shells, coral and underwater organisms.
H&M Summer 2025 Stars Friend of the brand and supermodel Alex Kosani’s global campaign with Sam Rock.
“Shooting of H&M Summer Abhiyan with my close friends in Mexico was such a fun experience. Summer essence for me is negligence and enjoying time with them. Alex Kosani,
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Fibre2fashion News Desk (RM)
