“I have created my dream summer wardrobe for H&M customer, taking inspiration from my journey to Bohemian Ibisa, dancing on British festivals, retro movies, and sun -soaked European holidays with friends. Mia Regan,
H&M and Mia Regan launched the summer 2025 collection on 17 July, inspired by their travel, festivals and photography. Dresses, cargo caps, knit sets, and Sunny Yellow, are characterized by furnishings in earthen tones and silver, mixing boho attraction with line utilitarian details. Mia’s hand -made pictures such as personal touch add a unique, creative edge.
Mia’s collection with a long time friend and colleague, H&M came naturally. She was included in every stage of the design process, from the first concepts to the final fitting, sharing moodboard, silhouette ideas, design details and color straps on the way. With illustration based on their visits around the world, these personal touch not only highlights Mia’s creativity, but also makes cooperation feel more special.
The collection includes slip dresses, knit separate, cargo trousers, capris, shorts, skirts, swimwear and slit bags with tops, a rope belt and print scarf printed in the pellet. There are asymmetric shapes and utilitarian references with playful detailing that reflect Mia’s favorite wardrobe pieces, but also with purpose. The major pieces include a criscross back with a yellow bias-cut slip dress, a twenty hem with a twisted top and a silver laurex knitted with asymmetric hem and a tie-up closure, a pair of capris with a top-up sids and a top-up sides.
“Miya’s style is generous – she is a great eye for details and very comfortable to mix different elements. She wanted an ease in the collection that reflected her own style, which was clear, fun and full of positive energy. It was inspiring to see that this good friend of the brand explored her creativity through the entire design process.” N-Sofi Johansson, Creative Advisor and Head of Design Women’swear at H&M,
“H&M’s working together with the highly talented design team has been an incredible experience. When he contacted me about designing this collection, I was excited and beyond flattery. Mia Regan,
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Fibre2fashion News Desk (RM)
