The introduction of these latest third -party brand partners will include products for men and women of underwear, lingerie, loungewear, and swimwear – including Kelvin Klein’s Bestseling Icon Stretch Range and Tommy Hillfiger Spring 2025 collections. The Tommy Hilfiger Apparel styles have also been designed to launch later in the year.
M&S connects Calvin Klein and Tommy Hilfiger to its brands on M&S ‘platforms, which expands men’s and women’s underwear, loungewear and swimwear. This step supports its market-magistrate underwear offer and aims to promote an appeal especially among men. In the last one year, the sale of third-party underwear increased by 21 percent, with about two million customers also buying the M&S core range.
M&S is the market leader in underwear, selling bras every two seconds and one of the five men who buy their underwear from the retailer with one of the one. As the M&S continues to reopen for development, it is now using its brands on the M&S ‘platform, with a series of branded styles to increase its major underwear offer with a series of branded styles – the value of about £ 295 meters (~ ~ $ 380.11 million) in the UK.
today, only 13.5% core menswear shop brands and new brands in M&S have been set to promote the number of male customers shopping on M&S ‘platforms, while brand partners also have access to women’swear customers. The announcement comes in the form of M&S, the ‘Make a Understandment’ underwear campaign was unveiled in February, the first dedicated female and menwear underwear campaign in ten years.
These latest third-party brand partners M&S involved in a curated selection of underwear brands on brands on ‘platform’. Third -party underwear sales in M&S have increased by 21% in the last 12 months, with about two million brand customers also shop for core underwear offers.
Nishi Mahajan, Director of Third -party brands, clothes and homes in M&SSaid: “We are excited to welcome our brands on the M&S platform globally recognized Brands Calvin Klein and Tommy Hilfiger. We know that male customers have a high affinity for these cute brands, and their joints will not only enhance our menswear offer on stage and we will also work more times.”
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Fibre2fashion News Desk (RM)
