With 4.63 percent, ASOS defeated JD Williams and moved from fifth to fourth place.
Starting from 2024, the top three rank mediawisons’ January-April 2025 was unchanged in the 2025 fashion report, with the 10.8-Percent percentage stake of search demand on the next vaccine MaxX (6.25 percent) and primer (6.15 percent). With 4.63 percent, ASOS beat JD Williams and went from fifth to fourth rank. The demand for Boohoo fell by 35-percent and Matalan by 22 percent.
This report states which brands echo the most with the UK consumers and who are struggling to be relevant.
The biggest fall in demand was Bohu (a 35-per cent fall of) and Matton (22 percent), JD Sports (21 percent), TK MaxX (16 percent) and ASOS (12 percent).
These bottom trends reflect increased competition, consumers change demand, or potentially indicate incorrect marketing efforts. A release by mediawritions states that brands may need to pay close attention to rethink their strategies and develop market signals.
Social media continues to shape the intentions, with a significant increase in gothic fashion and running shoes.
The major trend standout for the year for the year includes polka dot dress (plus 417 percent), bags (plus 55 percent) for women and denim dress (plus 30 percent).
More than ever, consumers are voting with their wallets. As economic pressure remains, brands offering value, convenience and access to digital high street.
The next dominance of the next is supported by strategic development. A expander from a traditional high street retailer is achieving its change in online marketplace. The release said that more than 1,000 third-party brands now partner with the next to reach their customer base.
The remarkable growth of primer in the search part matches its investment in ‘Click and Collect’ services and high-profile collaborations, reducing the difference with competitors.
Fibre2fashion News Desk (DS)
