This spring-sum 2025, the week’s day officially turns into a creative multi-space destination-welcomes monkeys under its roof with cheap Monday, exclusive drops, second hand, and more. Together, these culture-powered brands will continue to grow with now and will embrace many true sentiments of the youth-every day, every day.
Weekde launched a creative multi-space for Spring-Smar 2025, united the week, Monki, cheap Monday, second-hand fashion and exclusive drops under a roof. Celebrating youth culture and self-expression, the campaign ‘everything now’ throws light on ‘creativity, identity and style. First stores open in Stockholm, with more cities in 2025.
The launch campaign, “Everything now – leave nothing”, marks the beginning of the new chapter of the workday, showing that whatever you need to express yourself is here. Being a celebration of young culture in motion, the campaign spotlights people who live fully life and see who they are every day as a canvas, stage or moment. Weekly is their platform to switch mood, try on new identities, play with aesthetics and feel completely free. But what you wear is just the beginning, in addition to clothes and styles, the workday also brings creative energy to life.
This is a place where personal expressions emerge, and connect, fuel with the belief that there is no rule today – only possibilities. Nothing is left.
today‘s face, symbol of tomorrow
Facing the campaign is multi-talented week’s days: Raya Martigni, Jolagarin 23, Lennan Galagher, Rose Gray and Tes McMillan. Each of them mixes in the language of its style on each week’s day, Monki and cheap Mondays, which accelerates diverse manifestations of the three brands. As artists, creators and cultural voices, they reflect a generation that never stops experimenting with style and self-expression, always in search of what can happen.
Capturing this energy is a photographer and director Richie Telboy, whose cinematic lens draws the audience into a layered, dynamic world where every frame tells a story within a story.
The day of the new week is present to inspire a generation that is never stable – and we are here to give them confidence to express space, brand, and to express them who they want to be today. And to find out every version that they can become tomorrow.
Kim Holm, Managing Director at Employment Day
Welcome to the weekend
With the launch of Week Day Creative Multi-Space, we introduce a curated world where culture, style and street fashion come together. This place brings together our brands-Vikade, Monki and Cheap Monday-Fashion of Hand, exclusive drops and more, all under one roof. Each brand holds its own identity when creating synergy for creative generations. But it does not stop online.
Our first multi-brand store is already open in Stockholm (Gotgon), with Hamburg (Monkeksburgstras), Vienna (Mariahilfer Strace), Paris (Rue de Rivoli) and Arahus (Guldsmedgad) to follow in 2025.
The new working day invites our community to find out who they are today, with the freedom to develop from the week, week to season from the week to the season. More options, more creativity, a shared place for more community.
Weekid is a creative multi-space with weekends, cheap Mondays, Monki, exclusive drops, second hand and more. A mixture of culture-inspired brands that develops with now and embrace many true expressions of youth. The week is more than fashion – it is a platform for mood, moment and culture in speed. Established in 2002, weeked offers continuously developing experience with shops in 16 countries and shipping in 82 markets worldwide – connects the next generation with style, culture and creativity.
Note: The headline, insight and image of this press release can be refined by fiber2fashion employees; The rest of the material remains unchanged.
Fibre2fashion News Desk (HU)
